People today rely more and more on online search to decide which local services to purchase. In fact 85% of consumers trust online reviews as much as personal recommendations.
That’s why it is important for your business to earn five-star reviews and distinguish yourself from the competition.
Here are some advice to help you get more online reviews and make the most of your Google My Business page:
1. Ask for it
It sounds obvious but asking your customers for more reviews is usually a good place to start with.
In fact 68% of consumers left a local business review when asked.
Explain to your customers how valuable this is for your local service and how this will help boost your credibility.
You can either ask directly or send an email asking your contacts to leave a review either on a third party site or on your website.
Set up an automated email if you have a large customer base and schedule it to go out 2 or 3 days after completion of the job.
You can also opt for a more traditional approach like comment cards, or phone calls.
2. Create a profile for your business on review sites
To collect more reviews, set a profile for your business on trusted review sites. Yelp, Facebook or Google are among consumers’ most trusted review sites.
Social media like Facebook or Linkedin also allow your customers to rate their experience.
Remember to keep an eye regularly on these platforms and to reply promptly to negative feedback.
3. Make the review process as easy as possible
The review process should be simple and straightforward. Customers are more likely to leave a review if it’s only take them a few steps.
You can also leave them a direct link URL to the form for them to leave a review.
Follow these steps to create a Google My Business review box already prefilled with 5 stars:
- From your smartphone, open Google Chrome using the incognito mode – this is to ensure you are not logged in when you create the link so your username does not appear in the URL you will send out to clients.
- Go to google.com and search for your business
- Once you find your business GMB listing, scroll to the review section (with the five start). Hit the fifth star like if you wanted to review your business.
- You will be redirected to a review screen. It will ask you to log in but you can just ignore that.
- Select and copy the URL of this page. You can now use this link to send to your clients or use it in your email signature or newsletter.
4. Use incentives the right way
Be wary of offering incentive for customers to give you a review. Third party review sites like Yelp or Trustpilot have strict policies on that. You might get penalized for offering incentives.
Instead of incentivizing reviews, you can provide a discount on your service. This way, you’ll increase your sales, hence the likelihood of customers receiving your review email or prefilled review link.