Every second Google processes over 40,000 search queries - that's about 3,5 billion searches per day and 1.2 trillion searches per year worldwide. In the UK, Google is by far the most used search engine with a market share of over 80%.
This makes it the perfect place to advertise your business and get found by potential customers.
Google AdWords is Google’s platform providing businesses with online paid search advertising solutions. These advertisements appear on top and bottom of Google’s organic search results.
Apart from Google search, these advertisements can also appear on Google’s search network, i.e., third party sites which have Google search on their website and have an agreement with Google to show advertisements from Google on it. The ads will be displayed on Google as well as any other relevant websites and platforms linked with Google. These are often referred to as search partners.