Bing is a web search engine owned and operated by Microsoft. It is the second most used search engine after Google with a market share of 33% - a number that has doubled in the last two years along with the number of PC users.
Today, approximately 100 million people use Bing across Europe totalizing 3 billion searches per month.
In the UK, Bing is the preferred search engine for 25% of the online population representing a total of 900 million monthly searches.
This makes Bing a good place to advertise your business and reach out to these users.
Bing Ads is a platform that provides businesses with online paid search advertising solutions. These advertisements appear at the top of the search results page, in the "Ads" sections.
When potential customers click on your ad, they will be redirected to your website where they can make a purchase, book a service or request a call back.