Each website you visit has a domain name. They were first created as a technical shortcut, a nominal stand-in for the Internet Protocol or IP addresses (which are a series of numbers and impossible to remember).
Instead of memorising the IP address for every site you plan to visit, you can just type in the name, as in 'Wikipedia' or 'UENI.'
Here are some benefits of a custom domain name:
- Just like renting a brink-and-mortar storefront that attracts people walking by, your website, your digital storefront, will attract people searching online
- A customised domain name allows you to use the same set of words in all customer touch points: website, emails, order confirmations, signs, cars etc. This is branding at its simplest. And the digital components of your brand all spring from your domain name
- A domain is an exclusive piece of digital real estate that cannot be used by anyone else
- Custom domains are easy to remember and can be specific to your industry or location. If your products or service are popular in a particular area, this is a smart tactic to name your website, as customers very often search for 'product + location.'
In sum, a custom domain name is worthwhile - that's why we include a custom domain name as part of UENI's standard package.
Custom domain names add credibility and improve brand name recognition; if you go to the trouble of creating a website, you should have total ownership. You can also put it on different supports - your van, your business cards, your flyers - to connect your online and offline marketing activities.
When you subscribe to UENI, you'll be presented with a list of available options for your custom domain name.